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Ashorooq internet website serves to achieve the company's strategic objectives, based on its clear state of mission and vision. The website is meant to be one of the components that contribute to its futuristic integrated project. Ashorooq endeavors to establish a unique media achievement on the editorial, technical managerial and financial levels. It is an achievement that stands out in the Sudanese arena, in particular, and the Arab world as a whole. It is an achievement that lay the foundation for a new era shouldering its developmental, political, economical, social, cultural and entertaining responsibilities towards the addressed audience. Ashorooq believes in the Sudanese media ability and its initiations to excel and stand out

In its launch, Ashorooq TV channel has adopted the Sudanese audience aspiration to the peace, unity, stability and development. It also adopted its renaissance dimension and its interaction with Arab, African, Islamic and international world. Ashorooq inspired the national identity which determines its procession towards civilization in present and future times. The website does adopt and integrate with all these strategic goals which represent the Sudanese audience goals. Ashorooq is an independent TV channel and it has no alliance whatsoever with a front or party against similar bodies. Ashorooq stands with all political and social forces in favor of the general public interests for the time being and thereafter


In order to achieve the positive relation between the channel and the website, definitions play harmonious role with the channel state of mission, vision, objectives and editorial policy

 

Website's Definition:
It is a news and information interactive website owned by Ashorooq Media Company launched officially on 1st Jan. 2010. The website addresses the Sudanese, Arabic, African and international issues. The website is an independent and does represent neither political party nor racial group. It does not represent a particular ideology or specific religion. The website for the time being is edited in Arabic.
Mission:
To integrate with Ashorooq Channel to create renaissance and maintain Sudan unity and stability, inspiring its civilization components, its cultural and social diversities. The website inspires also Sudan geographical site as a bridge for the Islamic Afro-Arab interaction and therefore serves as a professional news source and accurate information. The website respects the audience right to have a full access to knowledge and freedom of expression.
Vision:
To be the first specialized site that delves into the Sudanese issues. The site will serve as news, interactive, information and marketing portal using Arabic, English and French languages.
Strategic Objectives:
- To contribute in the Sudanese renaissance and to support the state and people to maintain its unity and peace.
- To contribute in enhancing stability and development in Sudan.

- To develop identity awareness and the civilization, social and cultural dimensions.

- To contribute in enhancing Arab-Sudanese and Afro-Sudanese interaction.

- To achieve the first position among the Sudanese audience.

- To contribute in bringing in revenues.